The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It” by Michael Gerber is a business development classic, and strongly recommended for anyone who wants to scale up their business while also creating a balanced lifestyle Gerber has apparently determined a new way to further monetize his E Myth dynasty by co-authoring new E Myth books for niche occupations and self-employed businesses. “The E Myth Real Estate Investor: Why Most Real Estate Investment Businesses Don’t Work and What To Do About It” is the one relevant to us. It is co-authored with TV show “Flip This House” stars Than Merrill and Paul Esajian. Overall, it makes some solid high level points that should get your business process juices flowing, although the book is also full of embedded indirect upsell pitches for each of the co-authors’ coaching and other services.

“The E Myth” is based on the idea of building streamlined processes, training, and hiring programs so that you can both expand your business and essentially enable the business to run on its own without you. These original themes are reinforced throughout this new book. However, the E Myth story is told in a more eloquent, inspiring fashion in the original book than this book. Even though this new book is targeted to real estate investors, I would nonetheless recommend the original if you were to only read one or the other.

The format of the book ping pongs chapters between Gerber and Than/Esajian, alternating and expanding on certain concepts from their individual viewpoints. Sometimes the back and forth is a bit disjointed, but Gerber speaks more broadly about business development in general and then Than/Esajian discuss anecdotes from their background and real estate specific systems they have developed.

Unfortunately the book is repeatedly interspersed with thinly veiled recommendations for readers to take advantage of (pay for) t