Gary Keller, the co-founder of Keller Williams Realty and author of “The Millionaire Real Estate Investor“, has most recently taken his coaching and speaking in the direction of life prioritization. An outcome of this is his 2012 book “The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results“. The book is more business and life self-help than real estate specific, but it is also correspondingly of value to anyone who aspires to grow a business or achieve excellence in real estate investing.

Some people deride the book for its simplicity of message, but the book does grow more inspiring and tangible as it progresses. Early in the book, examples of famous people who rode to fame because of “One Thing” frankly stretch credibility by calling their approach “One Thing” that resulted in their success. I almost stopped reading the book when going through those examples, in fact. But after pushing on to test out more of the book, I was glad to complete it.

Keller starts out with the importance of focus, the classic 80/20 Pareto Rule (80% of your positive results come from focusing on 20% of your work or clients or such), and the limitations of too little time with seemingly too many random things to do. From there, before delving into how to achieve personal success, he informs the reader to beware top diversions from achieving success. His “Six Lies Between You and Success”:

  • Everything matters equally
  • Multitasking
  • A disciplined life
  • Willpower is always on will-call
  • A balanced life
  • Big is bad

You’ll notice that if some of the above are “lies” that do directly against the main thrust of other classic notions and business / self-help books.  And that is his intentional point.  He expands upon his concept that these “trusims” are not true at all, and actually hinder people by forcing them into hectic lives which don’t achieve key life drivers in the end.

To achieve personal goals, he posits that everyone shoul